Meta Tags

Meta tags are snippets of code that tell search engines important information about your web page, such as how they should display it in search results. They also tell web browsers how to display it to visitors. Every web page has meta tags, but they're only visible in the HTML code.

Search engines such as Google use metadata from meta tags to understand additional information about the webpage. They can use this information for ranking purposes, to display snippets in search results, and sometimes they can ignore meta tags. Example of meta tags include the <title> and <description> elements.

Creating Meta Tags

Step 1 – Adjust the title in the source – HTML Title Tag. The first phrase you will see and will click on as a result in the search engines is the title.

Step 2 – Add a relevant description – meta description tag. 

Step 3 – Make sure your page works on mobile devices.

Step 4 – Bring it all together.