Customer database

A customer database is a collection of information that includes lead contact details like a person's first and last names, phone numbers, email addresses, etc. It can also include the following data: Demographic characteristics: age, gender, marital status, household composition.

With a workable customer data repository, brands can carefully enhance email and SMS outreach. This allows them to check open rates, analyze browsing behaviors, and carefully plan for each lead. Customers targeted through a CMS, for example, could receive tailored offers and benefits.